Directors commentary

Our media product used and matched a few of Goodwin's points of analysis. We believe that the lyrics matched the visuals especially in the first chorus of our re-make of The Kooks - Walk Away, we showed a girl walking off and then someone else walking on to show the guy was late. The lyrics at this point were 'and if I was late, then I'm sorry'. Also, when a couple of members from our group "played" the instruments, we conveyed the point of music matching visuals in a very poor way but we still showed it. We had a few intertextual references such as the iPhone and the adidas trainers. We felt that we had matched genre conventions in a way since the conventions of an indie band would be the style of clothing and the actions within the video itself, and we believe we matched them. We found out these conventions by looking through music video's made by The Kooks. We also promoted the artist slightly through showing his emotions and showing the rest of the band "play" instruments. We did not use much voyeurism, or if any at all, because it wouldn't really match the conventions of the genre, in this case, indie.

We feel we have linked all 3 products; the video, the digipack and the magazine adverts, really well. We edited the ancillary texts so they matched the video, however, with the pictures we took, we felt that it'd be best to make them seem less colourful, rather than make it black and white like the video is. It creates an image of loneliness in a way for the main artist like he is in the video. We're successful at attracting the audience through the way in which Ben is made to feel isolated, so that will make the audience wonder why he is on his own. We believe that on our digipack the use of the film strip with the different images from the video was effective as it gave a more professional touch to our cover. We also were pleased with the font 'Papyrus' that was chosen as it matched the woods in the background, and I believe we used this in the magazine advert as well. We gained the black and white inspiration through our practice magazine advert when we edited Rihanna's - Unfaithful, where we felt a picture of her holding a rose to her face would look better if the rose was in a baby pink colour and the rest was in black and white. Unfortunately, the use of singling out one part of an image for colour wouldn't work. We did try keeping ben in colour and the rest in black and white, yet this looked more of an advert for a thriller film advert rather than a music advert.

From our audience feedback, we were made to feel as though our video wasn't as good as it is. Some of the bad points were understood and we agreed with like the instrument playing wasn't correct, and we explained why this was. However, other comments we were a little unsure about. One piece of feedback was 'there was a split second gap between two clips', we understand that we should've noticed it but to us it looked like a cut from one scene to another, and it wasn't that noticeable. On the other hand though, we were happy with the good points we were given. Another good point we were given from someone was that they liked the way in which Ben barely made eye contact with the camera, and they said it could relate to something that Chris Martin from Coldplay would do in one of his video's with the way he makes the audience focus their attention to him. However, we didn't think this during the idea making stage.

In my opinion, I felt reasonably comfortable with Final Cut as it was relatively easy to use. However, I struggled a bit when we used photoshop because I hadn't really used that before, luckily I had people in the group who understood it more than I did. The tools on photoshop like the lasso tool helped us blur out our mistake of smudging Samanda, we felt it looks affective as it draws more attention to Ben staring out into the distance on his own. Blogger, we felt was easy to use, although I don't think we have as many posts on there as others. We felt that youtube was very useful when looking for ideas to base our video on as we gained idea's from several of The Kooks' songs like Naive. The HD and stills camera's were really easy to use and were really effective for what we wanted to do with them, which was create a professional finish to our products.