Hype Williams

hype williams in his videos used hes own style of techniques to show his creativity and to engage target audience. In videos like Kanye West's "all of the lights" and "heartless", he used animations that contrasted with the realistic shots. Also in these videos and Kesha's "we are who we are", he uses alot of strobe lighting to show creativity and surreal images.
In most of his videos, he cuts quickly between different shots to add more pace to the video, and the song itself. He also enjoys using the black and white filter in most of his videos and uses different angles when doing a close up of the artist/band he works with.